Rank algorithm update from google weeded out a lot of good or bad websites, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. It was quite some time ago, I started promote the keyword, tie out stakes, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we put the link in relevant context, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, sue havens toys , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, for instance Tie Down Chains, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, have a taste of this one, truck straps, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.